Tips for writing item descriptions
Last updated: April 28, 2020
Activity and tour descriptions are an important part of your online booking process. When customers are browsing your website, these descriptions play a big part in whether or not they decide to making a booking, as well as which activity they choose.
General tips for an effective description
- Be concise. Let your customers know what to expect, without overwhelming them with details. Ask yourself: would I feel comfortable booking this activity with the info provided?
- Organize your information into short, easy-to-read sections rather than long paragraphs. Use Markdown to add formatting, links, or bullet points to your description. Learn more about using Markdown in FareHarbor.
- Clearly indicate any restrictions. For example, if your activity is not good for children or people with certain health conditions, be sure to say so.
- Get the customer excited! Descriptions aren’t just for explaining logistics, they’re for selling your activities. Read your description from a customer’s point of view and ask yourself: would I want to book this activity?
What information to include
As an expert in your field, it can be easy to overlook simple details like the length of an activity or ticket prices. However, this information goes a long way when helping a customer decide what to book.
We always recommend including the following:
- Overview. Give a quick summary to catch your customer’s attention. Bullet points can help get your main highlights across in an easy-to-read way.
- Ticket types. Clearly state your ticket types (for example, Child (12 years and under)). It’s often helpful to clarify details like age cutoffs, what’s included/not included in each ticket, etc.
- Duration. How long should customers expect the activity to last? Numbers are usually easier to read at a glance than words (“1 hour 45 minutes” vs. “one hour and forty-five minutes”).
- Requirements. Be sure to include any age restrictions, warnings for people with health conditions, documents or equipment that customers are expected to bring, etc.
You may also want to consider adding any Frequently Asked Questions or important policies (note: we automatically include your cancellation policy on every book form and confirmation email).
Click Example below for a simple template you can copy and paste into your item description.
To create a description that’s informative and easy to read, copy and paste the below text into the item description box (Item > Settings > Info & Policies > Description) and fill in the details for your activity.
# Overview Write a short overview here. Bulleted list (optional): * Bullet 1 * Bullet 2 * Bullet 3 # Duration How long does your activity last? # Requirements * Bullet 1 * Bullet 2 * Bullet 3
Tip: Use the Preview Markdown option to preview your description before saving it.
Below is a sample description using this template.