Proper pricing set up on a FareHarbor Site ensures your customers easily understand the cost of participation before they make it to checkout. This guide will clarify how to update pricing for an item, regardless of where it appears on the site.
Note: None of the actions described here influence your Dashboard. Prices on the website are manually-set displays of what a customer can expect to see at checkout. Ultimately the Dashboard handles payment, not your website.
Pricing Source
Pricing appears in many places across a FareHarbor Site, but it’s centrally controlled by the activity’s page. This means you generally only need to change one field to update it universally.
Finding the Activity Page
After logging into your FareHarbor Site, click “Activities” from the left sidebar. This brings you to a list of all product pages published to the website.
Search for the activity by title or Item ID (the same as in the Dashboard’s item section). Click on the title to enter the Activity editor. All pricing edits are made in the Pricing tab.
Where Pricing Appears
The pricing tab has two main areas – an upper area with many individual fields (starting with Activity Price Options) and a lower area with a table (labeled Customer Types and Prices). These influence how pricing is displayed on the activity’s previews versus the activity’s page.
Preview Pricing
The upper fields in the Pricing tab mostly control how pricing is displayed on pages besides the Activity page. Anywhere the activity is displayed in a grid, row, or slider, the pricing connected is decided on and styled from here.
Starting (Primary) Price
The most recommended field to fill out. This controls what price appears on any preview of the item outside of its own page.
Alternate (Strikethrough) Price
If you want to show a discount on a preview’s price, enter the original price in this field and put the new charged price in the Starting (Primary) Price field.
“From” Price Subtitle
This optional field specifies the unit by which price increases. For example, if a rental is charged by the hour, put “hour” in the field and you will get a preview price which reads “$40 per hour”.
Activity Price Options
The two optional checkboxes here alter how the settings above work.
The first option removes the word “From”, or translations of it, from the price preview. This leaves only the price and price subtitle, if included.
The second option changes the Starting and Alternate price fields into the beginning and end of a price range. Starting is the beginning of the range. Alternate becomes the end of the range.
Page Pricing
Preview pricing usually displays the minimum cost of attendance for a single person, but page pricing must allow the customer to exactly calculate their whole group’s spending, no matter the group’s size or when they plan to attend.
For those reasons, page pricing is a flexible table with optional fields to accommodate more complex pricing structures.
Adding and Removing Customer Types
Visit the lower half of the Pricing tab. If you have no prices for an item yet, click Add Customer Type to generate the pricing fields. Each row added represents one price point, like an Adult ticket versus a Youth ticket. More on multi-price point customers in a moment.
In general, every Customer Type needs:
- A Customer Type Label (Who does this price apply to?)
- A Subtitle that clarifies how the customer type is defined (age restrictions for Youth tickets, for example)
- Primary Price
If there are prices you no longer plan to charge, you can remove them from here as well. Hover your cursor over the row and at the last column of the table to the right, a minus sign ( – ) will appear. Click this and confirm you’d like to delete the price to continue.
Note: None of these actions influence your Dashboard. Prices on the Dashboard are what controls the amount charged to customers. Prices on the website are manually set to match the Dashboard and give customers the right expectations.
Setting Complex Prices
If your existing prices change based on group size, limited time discounts, time of year, or any other factor – you should consider including that in your Page Pricing. The Customer Type Price Options and Alternate Price fields will help with that by expanding the pricing table to include what factors price changes with and by how much.
Alternate Price
This optional field accomplishes a similar discount appearance as the Preview Price field of the same name. Whatever number is entered here is added in red with a strikethrough (like this).
Pricing Rows
This approach duplicates and groups customer types so that they can change prices.
To follow this approach:
- Add a Customer Type and drag it to the top of the table (click and hold the left column)
- Click “Display label as Heading” in the second column
- Use the Customer Type Label field to define the prices, like “Summer Pricing”
- Use the Subtitle field to add more information on when this pricing applies
- For example: “From May through September”
- Add the applicable customer types and prices underneath
- Repeat for as many ways as pricing can change
Pricing Columns
This approach replaces the option for strikethrough pricing with a second pricing column. It keeps each possible price in the same row as the customer type.
To follow this approach:
- Label your columns with the Alternate Price Heading and Primary Price Heading fields. These terms will be at the top of the table with Alternate appearing first (left) and Primary afterwards (right). The fields themselves are within the Preview Pricing area.
- Add as many Customer Types as you need, filling the Primary Price and Alternate Price in with regards to the new column titles.
- Check “Disable Strikethrough” for every Customer type (in the second column).