FareHarbor Sites: FAQs

Custom Booking Flow

One of the benefits of FareHarbor websites is that they are developed for conversion-friendly integration with the FareHarbor booking system. Between our Account Managers (our in-house conversion experts) and our Web Content Specialists (experts at translating that conversion knowledge into optimized websites), we’ll take a close look at your offerings and Dashboard setup in order to design a powerfully optimized booking flow.

That said, no one knows a business like its owners and managers, and as such, we appreciate all guidance towards your perfect booking funnel!

Basic SEO Foundation

Over the course of a website build, and during the final double-check stage before going live, we ensure that our websites have a solid foundation for SEO — all based on data and research into today’s best practices. This includes:

• Meta titles and descriptions via SEO plugin SmartCrawl
• The right quality and quantity of text content
• Attention to proper use of header tags
• Image alt text
• A check for the proper, contemporary use of keywords
• Nav menu organization
• Permalink structure

Will my Search Engine Ranking be affected by the switch? Due to the way search engines work, there’s always the possibility of a temporary dip in rankings while your site is re-crawled and indexed. However, these dips are not permanent and we do our best to minimize it. Learn more here.

Content Sweeping

Our Web Content Specialists are aptly named for their expertise in content. We are happy to sweep through your existing content to ensure it communicates information clearly, provides a powerful user experience and adds beef to your overall SEO foundation. While we can’t create content for you from scratch, provide us with a solid outline and we can craft it into quality content.

Website Access & Training

We strongly believe in offering our clients access to their sites and empowering them to make edits themselves. Once your site is live, simply request login access and we’ll set you up with your own personal login for the site. To top it off, we offer training tutorial videos that will walk you through the backend of your FareHarbor Wordpress website.

DNS Management & SSL Certification

Running a website is a lot more than posting content – the technicalities can get complicated! FareHarbor Sites offers to upkeep the DNS records your site needs to display securely to customers and ensure any adjustments after go-live are timely made. FareHarbor Sites come with SSL certification for as long as you stay, automatically renewed annually.

Clients who wish to manage their own DNS may continue to do so without any issues.

Custom Development

In order to efficiently build and maintain websites for a large volume of clients, we utilize the power of a template. While it is developed in-house for our purposes and is quite versatile in its application, we don’t offer custom development beyond the scope of the template. Here are some of the most common limitations we get asked about:

• Plugins: Plugins can interact with a template system in a wide variety of ways, including causing bugs due to the way they interact with the template code, or causing a decrease in site speed and overall performance. For this reason, we keep our setup clean by only using a small handful of plugins that have been carefully vetted.
• Customizable Blog: While we do offer blogs with our sites thanks to WordPress’s default blogging system, our main development focus has been on booking optimization for tours & activities. As a result, we don’t currently offer custom blog designs beyond the default layout. However, we plan to update the design capabilities of the blog in the future.

Email Hosting

FareHarbor does not provide email hosting or email account access troubleshooting. Please direct these requests to your email host.

If you opt into DNS management for your FareHarbor Site, we’ll be sure to properly configure the MX records on our end so that emails route correctly. If you are concerned and want to be sure, go ahead and send us over your MX records or email host login and we’ll cross-check everything.

If you don’t currently have email hosting at your domain, we generally recommend Google’s GSuite tools, but can configure your site for any email host of your choice as long as we are provided with the MX Records.

Content Creation

Your website is only as good as the content that lives on it. While we’re happy to help spruce up what you have, we don’t offer content from scratch. Provide us with a solid outline, however, and we will work with you to craft it into quality content. Learn more about recommended logo, image, and video sizes for FareHarbor Sites.

Ongoing SEO Management

While we lay a solid foundation for SEO on all our sites, we don’t offer advanced SEO strategies or ongoing SEO maintenance. Things outside the scope of our services that you would need to find a third-party agency for include: linkbuilding, keyword research, content creation and active analytics research. If you’re interested in taking a proactive step on your own to help your SEO, we recommend starting a blog.

Marketing & Advertising

We don’t offer any marketing or advertising for our clients at this time. Things outside the scope of our services that you would need to find a third-party agency for include: social media, inbound marketing, pay-per-click advertising and other ad campaign creation/management.

Domains

You are responsible for purchasing and maintaining ownership of your domain through a domain registrar. You should be able to access the registrar easily and have the authority to alter DNS records and/or nameservers.

To manage DNS for a FareHarbor Site, we’ll either need the login for your domain registrar (found by searching the domain at who.is; examples include GoDaddy, NameCheap, etc) in order to change the nameservers, or we’ll need you to change the nameservers yourself to point the domain at our host server.

If you plan to change your own nameservers we will need to closely coordinate the timing to ensure that everything is configured properly and we may request a listing of your DNS records before you make the switch.

Web Hosting

We host FareHarbor websites with Amazon Web Services (AWS) which is widely used by the internet’s biggest websites like Lyft, Netflix, and Expedia to offer secure, high-speed hosting. Once your new site is live, you are free to download a backup of your old website files and cancel your old web hosting (just be sure you aren’t also cancelling email hosting if that’s something you’d like to keep with your previous host provider).

Email

We do not offer email hosting (hosting email @yourdomain.com). If you already have this set up through another host, we’ll be sure to properly configure the MX records on our end so that emails route correctly. If you are concerned and want to be sure, go ahead and send us over your MX records or email host login and we’ll cross-check everything. If you don’t currently have email hosting at your domain, we generally recommend Google’s GSuite tools, but can configure your site for any email host of your choice as long as we are provided with the MX Records.

When you go live on a FareHarbor website we simply point your domain to the new site on our server instead of to your old site’s host server. This means that your old site is not deleted or modified in any way. If you’d like to retain files or information from your old site, you can backup the files from the server where you were hosting it, and they will remain hosted on your old server setup until you cancel that hosting.

No! It is not required that your name servers be pointed to FareHarbor’s. Please specify if you would like to manage your own DNS when inquiring about a FareHarbor Site.

Content & Brand Materials

You retain all copyright and ownership of the content and brand materials on the website we build for you. This includes—but isn’t limited to—your logo, photos, text copy, and any graphics you provide us.

FareHarbor Templates

Because our templates are custom developed in-house for the purpose of providing free, optimized websites to our FareHarbor clients, we retain ownership of the template itself. This means that if for any reason you were to leave FareHarbor, your content & brand materials can go with you, but not the templated site.

Our Web Content Specialists are dedicated to building attractive, conversion-friendly websites for FareHarbor companies. When it comes to our websites, free just means a mutual interest in bettering your business through a strong online presence.

Our Specialists have collectively spent hours examining websites for tour and activity companies. They’ve seen the best, and the worst. They have also drawn from a wide pool of industry-specific research regarding best practices, user experience, and optimized booking flow.

The skills of this team encompass the intertwined tenets of writing, design, user experience, and web development. The unifying thread is that all our Web Content Specialists are young, avid adventurers with a keen first-hand experience of how travelers and vacationers like to book their experiences. Mix that with acute technical know-how, and you’ve got a team crafting business-changing websites.