Adding book banners to Instagram posts

If you have a Facebook page and an Instagram business account, you can direct users straight to your website or book form by adding a “Book Now” banner below a photo or video post.

It’s free to set up a Facebook page and Instagram business account, and you can determine how much you want to spend on your Instagram ads.

On this page we’ll show you how to set up Instagram ads and generate a FareHarbor link to take customers straight to your booking process.

Linking your Facebook and Instagram accounts

If you have an Instagram Business Account, it should already be linked to your Facebook page. You can double-check by going to your Facebook page and following these steps:

1. Go to your Facebook page Settings.
2. From the sidebar, select Instagram.
3. If your Instagram account isn’t already linked, click Log In and enter your Instagram login information.

If you don’t yet have an Instagram business account:

1. Go to your Instagram profile and tap the settings icon in the upper right (it will either look like a gear or three dots in a row).
2. From the list of options, tap Switch to Business Profile.
3. Select the Facebook Page to associate with your Business Profile .
4. Review your contact information, make any changes, then tap Done.

Detailed steps can be found in the Facebook Help Center.

Setting up an ad campaign

Instagram ads are managed through Facebook. You can set up a campaign using either Facebook’s Ad Manager or Power Editor platform. For detailed steps, refer to Facebook’s help pages:

• Create Instagram Ads in Ads Manager
• Create Instagram Ads in Power Editor

There are a few things to keep in mind when setting up an Instagram ad:

• Campaign objective: We recommend selecting the Conversions objective. Keep in mind you’ll need the Facebook pixel added to your website for this to work.
• Placements: If you only want to create Instagram ads, remember to select Instagram > Feed and uncheck the rest of the boxes.

• Add a website URL: Make sure this box is checked in order to drive traffic to your site.

  • Website URL: If you want to link to a specific page on your website, simply copy the desired page URL and enter it here. Otherwise, follow the steps in the next section to generate a link that will go directly to your FareHarbor booking flow.
  • Call to Action: We recommend using “Book Now”

Once you’re done, place your order and manage your ads in Facebook.

Generating a booking link in FareHarbor

Below is an example of an embedded grid of items generated by FareHarbor. When your customer clicks the “Book Now” button from your Facebook page, they’ll be taken straight to a page like this where they can start booking.

Generating a FareHarbor link

1. In your FareHarbor Dashboard, go to Settings and select Book Buttons & Embeds from the sidebar. Your page should look something like this:

   

2. In the first section, make sure Book button or link is selected.

3. Below the label field, choose where the link should take the customer. In most cases, you’ll want to keep the default option (Specific Flow: Your default flow) to direct the customer to a page with all your activities. Learn more about these options.

4. Optional: In the second section, choose whether to include item descriptions and images (we recommend doing this).

5. In the third section, change the selection from Simple HTML to Link, and copy the text in the box.

When your ad uses this link, Instagram users who click on your Book Now banner will be directed straight to the mobile-optimized online booking flow.

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