Content Builder

Using the Content Builder to update your listing details can help improve conversions by providing a more accessible experience for customers. It is also a requirement to connect with certain OTAs like booking.com. Please see below for instructions on setting up content.

Updating content

New content saved via the Content Builder will replace the listing’s current description.

1. Navigate to the Items tab, and select the item to be updated.
2. Select Listing from the sidebar.

3. Click into the Content Builder tab. (Don’t see the Content Builder tab? Reach out to FareHarbor Support for assistance.)

   

4. Fill out the information in each section as needed. Please see the Listing details section for more granular field specifics.

    

   You can customize the appearance of some content using Markdown.

5. Once the content adjustments are complete, click the Save changes button to finalize your updates.

   New content saved via the Content Builder will replace the listing’s current description. Please ensure any relevant description information is copied from the Basic Info tab prior to saving new content in the Content Builder.

Using the formatting assistant to format content 

The formatting assistant feature uses AI to reformat existing item descriptions to fit within structured Content Builder fields.

To use the formatting assistant:

1. Click the Format content button at the top of the Content Builder view
2. Your existing item description will populate in the formatting assistant. Review and edit your description text to fit your needs. When you’re ready, click Format.
3. Once you’ve clicked Format, your newly-organized content will appear in Content Builder fields. 
   Note: This content is formatted using AI. Review each field in the Content Builder and edit the content of these fields as needed.
4. If you don’t like the results, click Try again. Once you’re satisfied with your content, click Save changes. 

Viewing listing details

Easily review listing details from a customer’s perspective with the View in booking flow option.

1. Navigate to the Items tab, and select the item to be updated.
2. Select Listing from the sidebar.

3. Click the View in booking flow option.

   

A booking flow view will not be accessible when you are logged into the FareHarbor Dashboard using the same browser, but will be available if you log out. To view the listing’s information while logged in: 1. Right click on the View in booking flow option. 2. Select Copy Link Address from your browser’s pop-up menu. 3. Paste the address in a private (or incognito) browsing window.

View the sections below for additional information about which details are included in each section, whether they are mandatory or optional, and a brief description of how each might be used.

Short description

The Short description field serves as a sentence summary of the item that will show underneath item details and search by date pages. Headlines will still appear in your item’s grid view in the booking flow.

While you may use the Short description field to replace headlines for item details and search by date pages, headlines will still appear when you’ve not added information to the Short description field.

Note: This field does not support markdown and has a 150 character limit.

Highlight box

Use the highlight box option to call out key information you’d like customers to be aware of. The highlight box option sits above the Overview section of the Content Builder.

To use the highlight box option:

1. Click the Include highlight box checkbox.
2. Once you check the box, Title and Description fields will appear. If needed, enter a title for your highlight box.
3. Enter the desired highlighted information in the Description field.
4. Click Save changes to save the highlight box content.

The Title field has a limit of 128 characters and is optional. The Description field has a limit of 200 characters. This field is required when the highlight box option is enabled. Once saved, the highlight box will appear above the Overview section.

You may format the contents of your Description field using markdown. Characters used for markdown formatting count toward the 200 character limit.

Overview

The Overview section serves as a summary of the listing, provides high-level listing details, and includes key points for customers’ convenience. This section contains the following fields:

• Duration: The length of time associated with the listing
• Cancellation summary: A brief synopsis of your cancellation policy. The maximum character limit for each field is 256 characters.
• Location: Provide an address, city name, or landmark to guide customers to their check-in location. The maximum character limit for each field is 128 characters.
• Minimum age: The youngest age a customer is permitted to participate
• Maximum age: The oldest age a customer is permitted to participate
• Group size: The maximum number of participants allowed in a group
• Accessibility: Highlight how the listing may or may not be accessible to certain customers. (For example, “Stroller and wheelchair accessible.”) The maximum character limit for each field is 256 characters.

Activity details

Use the Activity details section to give customers a better idea of what the activity entails. This section contains the following fields:

• Description*: A summary of the activity that outlines what clients can anticipate.
• What’s included*: Detail specific elements that are included in the price. Details added via these fields appear as a bulleted list. Each bullet point is limited to 128 characters.
• What’s not included: Highlight what customers may need to purchase separately. Details added via these fields appear as a bulleted list. Each bullet point is limited to 128 characters.
• Itinerary: Create an agenda to help customers plan their experience. (A numbered list can work well for this field).
• Highlights: Describe what makes your activity special or unique.

The maximum character limit for each field is 10,000 characters.

*This information is required.

Pricing

Pricing is recommended, as it is one of the most important details of a listing. If price previews are enabled, the system will automatically pull and display the prices associated with the item. If price previews are not enabled, prices should be added manually via the Content Builder.

Additional information

Use the Additional information section to offer any other relevant details that may be helpful to the client. All fields in this section are optional, and include:

• Check-in details: Provide customers with specific details about check in, such as if they should arrive early.
• What to bring: Create a list of items that customers should bring with them, such as sun protection or water. Markdown is not supported in these input fields. Each bullet point is limited to 128 characters.
• Special requirements: List any special requirements, like whether children under a certain age must be accompanied by a parent or guardian.
• Restrictions: Consider who this activity might not be suitable for. For example, an activity might not be accessible to pregnant women or people with impaired mobility.
• Extras: List available add-ons, such as equipment or services.
• Disclaimers: Briefly describe any limitations or potential events outside of your responsibility.

The maximum character limit for each field is 10,000 characters.

FAQs

Use this section to list and answer questions that customers frequently ask. The maximum character limit is 200 characters for each question and 1,000 characters for each corresponding answer. Frequently asked questions may be added as corresponding pairs of Question and Answer fields. Question and Answer fields do not support markdown.

Cancellations

The Content Builder can display different cancellation notes depending upon the Dashboard setup. Cancellation notes set at an item level will take priority.

1. If there are cancellation notes set up at an item level, in the Item cancellation notes field under Info & Policies > Note & Policies, they will be displayed to the customer.
2. If there are no cancellation notes set up at an item level, customers will see the company-level cancellation notes set up in the Default cancellation notes field, under Settings > Info & Policies.
3. If there are no cancellation notes set up at an item level or a company level, the Cancellations section will not display to customers.

Learn how to update your cancellation notes.